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Stellantis stands alone as the only automaker with Super Bowl commercials in 2025
Stellantis says it's the only automaker with commercials in this year's Super Bowl.
The automaker gave a preview online Thursday, as actor Glen Powell put his own twist on "Goldilocks and the Three Bears," fighting and barbecuing a dragon and launching a truck across a volcano, the company said. The spot for Ram is scheduled to air during the two-minute warning before halftime of Sunday's game. An ad for Jeep has also been promised.
Powell, whose credits include "Twisters" and who has worked in a previous Ram campaign, tells the Powell-adapted version of the classic fairy tale to his real-life niece and nephew, the company said in a news release.
The "Drive Your Own Story" commercial for Ram was directed by David Leitch, whose other credits include "Deadpool 2" and "John Wick." Van Halen's "Panama" provides the soundtrack.
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Advertising in the Super Bowl is always pricey. When the Kansas City Chiefs and Philadelphia Eagles face off in a broadcast on Fox on Sunday evening, spots will reportedly be in the neighborhood of $8 million.
Stellantis and its predecessor Fiat Chrysler Automobiles have a history of bringing both humorous and more transcendent messages to Super Bowl audiences, highlighted by the 2011 "Born of Fire" Chrysler ad, featuring Eminem and a resilient Motor City. It didn't advertise last year.
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