The parent company of Bed Bath & Beyond is purchasing baby apparel and accessories brand BuyBuy Baby in a $5 million deal, with an eye to potentially offer brick and mortar shopping options for the chain. 

Bed Bath & Beyond, which was based in Union, New Jersey and went bankrupt in 2023, previously owned BuyBuy Baby. The chain tried opening several brick-and-mortar locations.

But BuyBuy Baby announced last October it was closing all its locations and transitioning to online-only. 

Now, the parent company of Bed Bath & Beyond — called Beyond, Inc. — said in a statement last week that BuyBuy Baby “has a strong future both online and in brick and mortar.” 

In case you missed it:Bed Bath & Beyond set to return after partnership with The Container Store

Start your new business: Best LLC services

Overstock bought Bed Bath & Beyond’s remnants in mid-2023 and rebranded as Beyond, Inc. 

The return to brick and mortar comes through a previously announced partnership with Kirkland’s, which operates and licenses Bed Bath & Beyond stores, according to the Monday announcement.  

“Kirkland’s will have full flexibility, from integrating BuyBuy Baby into Bed Bath & Beyond stores, to opening standalone locations under each legacy banner,” the statement reads. 

As part of the deal, Beyond will pay a 1% revenue share on online sales and 0.5% on in-person sales generated by itself, its affiliates, and its licenses and franchises. 

BuyBuy Baby was founded in 1996 and bought up by Bed Bath & Beyond in 2007 for $67 million.

Daniel Munoz covers business, consumer affairs, labor and the economy for NorthJersey.com and The Record. 

Email: [email protected]; Twitter:@danielmunoz100 and Facebook