Good morning! It’s Daniel de Visé with your Daily Money, preheating-the-Thanksgiving-oven edition.

Forget Black Friday. Let's talk about Brown Friday.

It's not exactly what you think, but it has to do with what you think. And now you probably can't stop thinking about it.

Brown Friday is so dubbed, Betty Lin-Fisher reports, because it is the day of the year when calls to plumbers spike.

Holiday shopping savings tips

As you're shopping and checking off your gift list this holiday season, Betty says, there are other ways to save money besides watching for price reductions and sales.

Holiday shoppers are fighting rising costs from inflation, factoring in extra expenses for gifts. Retailers are reacting accordingly, offering up discounts. Here are some tips.

Black Friday vs. Cyber Monday

The supreme shopping weekend is almost here.

A record 183.4 million people plan to shop in stores and online between Thanksgiving Day and Cyber Monday in 2024, up from the previous record of 182 million in 2023, according to the National Retail Federation.

But which is the bigger event?

📰 More stories you shouldn't miss 📰

Thanksgiving-related:

• A roundup of early holiday sales
• Walmart Black Friday sales
• Amazon Black Friday sales
• Target Black Friday sales

Non-Thanksgiving-related:

• Trump team wants federal workers back in the office
• Walmart rolls back DEI moves
• Keeping up with all those recalls

About The Daily Money

Each weekday, The Daily Money delivers the best consumer and financial news from USA TODAY, breaking down complex events, providing the TLDR version, and explaining how everything from Fed rate changes to bankruptcies impacts you.

Daniel de Visé covers personal finance for USA Today.