Taco Bell is unveiling a new drive-thru experience at five locations ahead of the holidays as part of a Super Bowl ad campaign.

On Tuesday, Taco Bell launched its first iteration of the Live Más Drive-Thru Cam. The experience allows Taco Bell Rewards members to use a photo booth from inside their vehicle after collecting food from the drive-thru pickup window.

In addition to providing an exclusive experience to Taco Bell customers, the drive-thru cams are a part of the fast food chain's new Super Bowl advertising campaign. Rewards members who opt-in may be featured in Taco Bell's Super Bowl LIX commercial during the third quarter of the game on Feb. 9, 2025. This commercial will be Taco Bell's first in three years.

Interested in learning more? Here's everything to know about Taco Bell's Live Más Drive-Thru Cams.

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How do the drive-thru cameras work?

To use a drive-thru cam, a customer must be a Taco Bell Rewards member. Signing up for Taco Bell Rewards is free and available at tacobell.com/rewards or through the Taco Bell mobile app.

When visiting one of the five participating locations, a member should open and log-in to the app, then proceed through the drive-thru as normal. At the end of the drive-thru, the customer will stop under the Live Más Drive-Thru Cam and scan a QR code to start a photo countdown.

According to a Taco Bell news release, the camera will snap a series of six photos of both the driver and passenger sides of the vehicle. Two digital photo strips, that resemble those collected at a real photo booth, will be emailed to the Taco Bell Rewards member.

For rewards members who opt-in, their photos will be considered for Taco Bell's Super Bowl LIX commercial.

Here's when and where the drive-thru cams will be available

According to a Taco Bell news release, the Live Más Drive-Thru Cams will be available at the five following locations over the next few weeks:

• Dec. 3-5: 1604 S. La Brea Ave. in Los Angeles, California
• Dec. 4-6: 17565 E. Bagley Road in Middleburg Heights, Ohio
• Dec. 10-12: 310 Big Mac Drive in Cookeville, Tennessee
• Dec. 11-13: 15797 JFK Boulevard in Houston, Texas
• Dec. 17-19: 116 W. Rea Road in Wauchula, Florida

A Taco Bell spokesperson confirmed that the drive-thru cameras will be operational between 2-10 p.m., local time.

How much does it cost to use the drive-thru cameras?

Customers may use Taco Bell's Live Más Drive-Thru Cams for free. However, access to the cams is limited to Taco Bell Rewards members.

When was Taco Bell's last Super Bowl commercial?

Taco Bell paid for its last Super Bowl commercial in 2022. The 30-second ad, "The Grande Escape," featured rapper Doja Cat. This year's Super Bowl Commercial, according to a news release, will be produced in partnership with creative agency Biite, which has been creating content for Taco Bell.

Greta Cross is a national trending reporter at USA TODAY. Follow her on X and Instagram @gretalcross. Story idea? Email her at [email protected].