The chief executive of Nvidia, a leading manufacturer of computer chips used by Artificial Intelligence companies, is meeting with President Donald Trump as his administration weighs whether to expand limits on shipping advanced chips to China.

The meeting comes during a week when the Chinese startup DeepSeek threw the AI industry into upheaval and sent Nvidia's stock price plummeting.

Nvidia CEO Jensen Huang was scheduled to meet with Trump at the White House Friday at 2:30 p.m., according to White House spokeswoman Karoline Leavitt. Leavitt said she didn't have details on the "private meeting." A Nvidia spokesperson declined to comment.

Reuters reported that Trump’s administration is in the early stages of discussing new restrictions on selling AI chips to China, citing three unnamed sources.

Nvidia's advanced computer chips have been in high demand for AI development, making the California company one of the tech industry's biggest success stories in recent years.

DeepSeek claims to have developed an AI model much more cheaply than leading companies in the industry. That has spooked AI investors. Stock prices dropped this week for several American companies heavily invested in AI computing power.

If DeepSeek proves AI can be developed with less investment, it could mean less demand for Nvidia's chips. It also would heighten concerns that China is catching up with the United States in the AI race.

Curbing the availability of Nvidia chips in China could slow the country's AI advances. Former President Joe Biden put restrictions on sending AI chips to China. Nvidia still is able to sell its H20 chip in China. The Trump administration is considering restricting that chip.

(This story was updated with new information.)